I’m Liena, a Creative Content Strategist with 7+ years of experience in digital marketing and creative production.
I translate business objectives into product communication strategies, defining positioning, key messages, content formats and channel-specific approaches that support the customer journey from awareness to purchase.
I bring together the strategic and creative sides of marketing, ensuring that the message, visuals and content work cohesively to communicate product value and support business growth.
Alongside my creative and strategic work, I have experience coordinating teams and organising collaborative projects.